Design Guide

Do I really need a website?

Who is my website for?

The Internet is a very effective disseminater of information. Sometimes perhaps too effective for some: Canoe man on Panamanian website.

Your virtual "shop-window" will be available around the world. This is true of everyone else's "shop window" too; which is why it's very important to consider how your intended audience will find you. Are you intending to support existing clients, pass general information out to anyone who might be interested, promote your business to those who have never heard of you or provide further information to those who have? This matters because of the subsequent questions.

How will people find my site?
How do I pick the right domain name for my website?
What domain names should I avoid?
Should I build my own website?

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